Our goal is to make sure our customers don’t just cope with these changes, but actually turn them into opportunities with practical, sustainable packaging solutions and eco-friendly packaging strategies.
From uncertainty to a clear plan
When new regulations, such as the Packaging and Packaging Waste Regulation (PPWR), come into play, the details can be overwhelming. Instead of leaving you to interpret legal jargon, I break it down into clear, actionable steps:
- What the rules mean for your packaging products and materials
- Which changes will have the biggest positive environmental and business impact
- How to meet requirements efficiently, without unnecessary costs
This way, you can move forward confidently, focus on your core business, and ensure your packaging solutions are both sustainable and compliant.
Building value, not just compliance
Meeting sustainability requirements isn’t only about avoiding penalties. Done right, it can improve your competitiveness and open new business opportunities.
For example, a life cycle assessment (LCA) or carbon footprint calculation doesn’t just measure environmental impact – it reveals where the biggest burdens lie and where improvements will deliver the most value.
In many cases, customers discover that the main impact isn’t where they thought it was. With that knowledge, you can make targeted improvements that save resources, strengthen sustainability credentials, and appeal to environmentally conscious customers.
Making sustainability claims that stand up to scrutiny
In today’s market, customers and regulators alike are quick to challenge vague sustainability claims. I help you communicate achievements in a way that is credible, science-based, and defensible – avoiding the risk of greenwashing.
That means:
- Using recognized standards and methodologies
- Supporting claims with third-party verification where possible
- Talking about specific, measurable results instead of generic terms
This not only builds trust with your customers, but also strengthens your brand’s reputation in the sustainable packaging market.
Partnership that grows with your needs
Sometimes we start small – with advice or a single project – and that’s all that’s needed. But often, initial guidance leads to deeper collaboration. With us, you get a partner who is practical, solution-focused, and committed to removing obstacles, identifying the most effective actions, and keeping projects moving forward.
For you, that means a smoother path through technical challenges, fewer surprises from regulations, and a partner who actively looks for opportunities to create additional value in your eco-friendly packaging solutions.
Preparing for what’s next in sustainable packaging
Looking ahead, there are three areas I recommend focusing on now:
- Traceability – being able to track materials from their source through the entire value chain
- Scope 3 emissions – understanding and reducing upstream and downstream impacts
- Biodiversity – assessing and addressing your business’s impact on nature
Acting early in these areas can give you a competitive edge when packaging regulations tighten or customer expectations rise.
Staying ahead, together
The easiest way to miss an important change is to work in isolation. That’s why I encourage our customers to make use of our networks – from regulators to research partners and industry peers. Staying connected means staying informed, and staying informed means staying ahead.
At Satatuote, we’re here to make sustainability an advantage for your business – not a burden. We’d be happy to share ideas and guide you towards sustainable packaging solutions and eco-friendly packaging strategies that work for you and the planet.
Axel Hinderer
Customer Solutions and Sustainability Manager
+358 40 500 2358
axel.hinderer@satatuote.com
Axel Hinderer is a Customer Solutions and Sustainability Manager at Satatuote, helping customers implement sustainable packaging solutions and navigate regulatory requirements effectively.